Cussing and critique-ing the EWR 'Cable-stop-noodle-widget-thing' and then inviting the EWR boys to look at my Blog was probably not a smart move but as a result I now have the answer from Kenn at EWR himself....and it makes perfect sense

from    Kenn <*****@*****.com>
to    ********<*******@*****l.com>
date    11 August 2009 17:33
subject    Re: Watch this (EWR) space....


Hi ****,
 
That is really cool!  You know, I had totally forgotten about the cable stop thing-a-ma-bob for that generation of frames!  Glad you found one though.  We used that thingy because we didn't want to run the cables underneath the bottom bracket.  There were two reasons for this:
1. We do a lot of winter riding here in PA, and that obviously means snow and ice.  Bikes of that era that the cabling went under the BB were prone to having the cables freeze.  Not a lot of fun
2. We were trials riders and bashed the hell out of our BB's with rocks and they would have certainly been smashed at some point or another.
 
 
Keep at it, I really like the follow along.
 
Kenn

Kenn Rymdeko
EWR Bikes, LLC
610.659.4430
www.ewrbikes.com

Keep coming back Jay and Kenn....any progress will get revealed here...